Pacagen Allergen Spray
WHO: Health & pet ads aimed to target people who struggle with animal allergies or dust allergies
WHAT: 4+ month partnership, over 40 paid ads created
WHY: Pacagen lacked product awareness. I worked to create many TOF videos that hit common pain points when it comes to living with allergies. With storytelling, skit and product education content, I sparked conversation that translated to conversions.
PAYOFF: Two of my creatives ranked among the top performers, hitting a 5.90 and 3.03 ROAS and generating 270K+ impressions. That’s content built to convert and scale.
Woolly Clothing
WHO: Natural fiber clothing ads aimed to target people who are looking to make healthier lifestyle swaps and love to be active.
WHAT: Whitelisting partnership on multiple videos
WHY: Woolly needed to scale their UGC output. Before working together, their paid ads consisted mostly of static graphics. Integrating more authentic video content has helped connect them to their audience.
PAYOFF: Two of the top performing ads achieved over a 66% watch rate after the first 3 seconds and landed 51k and 49.5k views. Both ads are still currently running.
ContentJet
WHO: Creative agency that build UGC and influencer ads for brands
WHAT: Social Media Manager for ContentJet; building a community, generating new business leads, producing multi-style content and sifting through analytics.
WHY: ContentJet had under 300 followers on TikTok and Instagram when I started with minimal quality social presence. This contradicts the brand, as they are selling their services as a top social media ad agency.
PAYOFF: I've driven standout organic performance across TikTok, including a post that achieved a 75.62% engagement rate and another hitting an 11.57% engagement rate, both significantly outperforming industry benchmarks.
I've also produced content with a 68.9% retention rate and 6.37% engagement rate, alongside a high-performing post highlighting a client's $220K single-campaign ad spend, which generated a 10.26% engagement rate.
Overall, I helped drive 30.3% growth on TikTok, demonstrating consistent, strategic content performance across the platform.